The La-Vis Trentino Wine Producers' Cooperative, in collaboration with the SIMEST organization has launched the Canaletto project to promote quality Italian wines in North America, the Far East and Russia. SIMEST is controlled by the Cassa Depositi e Prestiti banking organization that assists and sustains Italian companies in the global market,
The Canaletto operation is based in New York and promotes fine Italian wines under the collective brand name of Ethica Wines. It is already operational in New York and Delaware and will shortly open in Singapore and Moscow.
The La-Vis cooperative represents over 1,100 Trentino wine producers with a total production of 45 million bottles a year and an approximate turnover of 105 million. The novelty represented by the Canaletto organization is that it aims to promote the Italian territory and not individual labels.
Info: www.la-vis.com
