The Borsa Internazionale di Tourismo (BitMilano 2020) holds its 40th edition in the Milan Fair from the 9th - 11th February. The BitMilano is the most important Italian tourism fair, offering the b2b and b2c formula, in which one-to-one visits between buyers and clients are arranged and it attracts large numbers of participants from all over the world. Almost all the Italian regions are represented, as well as individual cities, mountain communities and promotional units, keen to take advantage of this unique opportunity to highlight their various attractions. Private exhibitors include representatives of the fashion world, outlets and hotel chains. The Fair also offers job recruiting opportunities with its Bit4Job and BeTech sections, focussed on digital technology and Startups, as well as wedding planner business proposals. Over 70 meetings are programmed, touching on the topics of Training, Technology, and Food and Wine Tourism. The first two days of the Fair are reserved for professionals, while on Sunday doors are opened to the general public.
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