UFFIZI TOPS COLOSSEUM
For the first time, visitors numbers at the Uffizi Galleries in Florence in 2021 overtook those of Rome's Colosseum, traditionally Italy's top tourist attraction. The Uffizi's dynamic curator, Eike Schmidt commented with satisfaction on the boom of post-Covid visitors, who hit the 1.721.637 mark - 100,000 more than the celebrated Rome amphitheatre.
Interest in young visitors soared with the Vogue magazine photoshoot of popular blogger Chiara Ferragni, a Forbes-ranking “Top Fashion Influencer”. Shots of Chiara posing for the cameras in front of some of the Uffizi's most celebrated paintings last July made a huge social media impact, stimulating interest in young people who would not normally have flocked to museums and art galleries. Despite some criticism from purists concerning “the appropriateness” of allowing the photoshoot inside the Uffizi's hallowed halls, the general consensus was the “the end justified the means” and that encouraging art appreciation in the new generation could only have a positive outcome......
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