CARLO MARATTI, ARTIST REDISCOVERED
Italyupdate is focussing here on Carlo Maratti, an artist of the late baroque period who was considered to be the leading artist of his day. Somewhere along the centuries, however, he fell into relative obscurity. Inexplicably, he is no longer a household name like his contemporaries, such as Guido Reni, Bernini and Guercino, but belongs mainly to the preserve of art historians and experts.
He is soon, however, to enjoy a major revival, thanks to the efforts of his home town, Camerano (Marche) which is organizing a major exhibition to celebrate his 4th centenary in 2025. To whet the appetite, a preliminary exhibition of 28 works are no display in the local Church of San Francesco, along with tours to visit other works in the local churches of Santa Faustina and the Immaculate Conception.
Carlo Maratti was born in the Marche region in 1625 and worked mainly in Rome where he obtained many important commissions, including the realisation of a portrait of Pope Clement IX. Interestingly, he was also one of the first major artists to develop modern marketing strategies, by issuing copies of his works, on canvas and in print form, to arouse the interest of potential clients.
The exhibition “Carlo Maratti Strategie Comunicative e Promozione della Propria Opera” runs until the 20th November 2022.
