The exciting now logo for the Italian Pavilion at EXPO 2014 was officially presented to the press this week by EXPO 2015 Commissioner General Ms. Diana Bracco. The design, consisting of a series of superimposed and entwining circles in red, white and green, the colours of the Italian flag, represents a tri-colour flower bud, in tune with the Pavilion theme of a Garden of Ideas, a nursery for new projects and proposals.
Ms. Bracco said the logo represented the whole of Italy with its many diversities The series of circles symbolized the coming together of the various parts of the country, each one with its unique identity, but all profoundly Italian.
The cheerful and colourful flower, designed by Carmine Ubertis, aims to appeal to the younger generation with its message of hope for the future and sense of pride in being Italian, artistic director of the Italian pavilion, Marco Balich, commented.
EXPO 2015 is seen as a great opportunity for Italy to show off its very best talents in design and inventiveness. The event will run for six months and to date 140 countries have applied to take part.
