Italy's Borghi (small historic towns) have long been the Cinderellas of Italian heritage and culture. According to the official Italian Statistics Office (ISTAT) there are a total 7,903 little municipalities scattered all over the peninsula. Many are authentic jewels, defined as “Invisible Destinations” by the start-up tourism operation “Hearth” of Avellino (Campania) due tobe presented at the coming Borsa Mediterraneanea del Turismo Archeologico at Paestum between the 25th-28th November 2021.
According to “Hearth” founder Massimiliano Imbimbo, 62% of tourism movement in Italy is concentrated in only 55 municipalities, with the great mass of foreign visitors restricted to the celebrated Art Cities.
Italy's Culture Minister, Dario Franceschini, together with Tourism Minister Massimo Garavaglia have now expressed the intention of turning some of these Cinderellas into princesses with government grants to help them improve facilities, spruce up their historic buildings and promote their cultural heritage, their works of art and places of interest. At the moment funding is to be directed towards 37 potentially tourism-attracting borghi in the south of Italy.
According to Mr. Franceschini tourism expectations have changed due to the impact of the current pandemic. Tourists are now more interested in exploring small, lesser-known areas far away from big crowds.
Info: MIBACT www.beniculturali.it info@hearth.email
