Santa Fiora, a splendidly preserved medieval town that nestles on the slopes of Monte Amiata, Tuscany, is launching itself as “Italy's first smart working village”. The idea behind the project, according to Mayor Federico Balocchi, is to encourage harassed city dwellers to set up residence in a stress-free village by the River Fiora, immersed in chestnut woods and tranquil mountain scenery. Santa Fiora is already listed as one of the “Borghi Piu Belli d'Italia” (Italy's Most Beautiful Historic Villages).
During the recent lockdown caused by the Coronavirus pandemic, an estimated 80,000 city workers were involved in home working, according to Assotelecomunicazioni, the Association of telecommunication systems under the Confindustria business association umbrella. The Association believes that this fact may convince many employees that it is no longer essential to live near the office or their work headquarters.
Santa Fiora has been quick to understand that digital access is a vital requirement for distant working and has taken steps to guarantee quick and efficient cutting-edge online services In addition, the village offers other incentives, such as benefit packages to encourage new residents that include up to 50% reduction in rents to those who transfer there for at least six months.
Over the past half century, Santa Fiora, like most of Italy's small historic towns (borghi) has seen its population shrink as so many of its young people move to the cities for work. If this scheme is successful, it could mean a reversal of the trend.
There is plenty of scope: it is calculated that Italy has 7000 small municipalities and at least 13,000 historic villages. 72% of these municipalities have less than 5000 inhabitants, while some of the smaller communities are run down and virtually deserted.
Info: www.vivinpaese.it
