ITALIAN MUSEUM  HAPPY HOURS 

Several leading Italian museums are introducing a Happy Hour with aperitif and entertainment, in order to attract a younger public.

Following the example of the London Tate Modern, which drew crowds with its highly successful Late at Tate iniziative, three Italian contemporary art museums - the Guggenheim Museum of Venice, the Madre of Naples and the Macro of Rome  are organizing Happy hour events over the summer, with drinks, live music and video showings included in the entrance price.