Urbanbite, a leading international meal delivery service company, has announced plans  to open in
 the land of pizza and spaghetti.

After intensive market research and careful restaurant vetting procedures, Urbanbites innovative online meal delivery service will soon be available across the whole Italian peninsula.

Announcing the new venture, Ben Carmona, Urbanbites European director, declared: We have interviewed a great numbers of Italians and foreigners living in Italy. We can now accurately estimate how many orders and what types of restaurants will be contacted by our website at what time of day and let me tell you, our call centre is going to be extremely busy .

This confidence has been questioned by journalists from leading Italian newspapers. Italians are not generally recognized as famous takeaway consumers and the sunny weather conditions boasted by the Mediterranean country may prove a decisive factor in stopping Italian families from wanting to eat at home instead of going out to eat in restaurants.

Urbanbite spokesperson Sofia Cisco dismissed these speculations:

You are talking about the Italy of the sixties. The Dolce Vita is long gone. Italians are sick and tired of spending one hour in traffic, desperately looking for a parking place, in order to squander 50 Euros a head in a restaurant. They spend all day long in their offices and just as anywhere else they only want to relax when they get home and have someone bring them a delicious meal for the lowest possible price.

For information:  www.it.urbanbite.com