The 34^th edition of BIT, Italy’s annual international tourism fair, opened on the 11^th February 2014 under the best auspices, with an increase of 8% in the number of stands exhibiting. This year’s edition of the week-long Fair, held in Milan, has attracted over one thousand tour operators from 64 countries, 54 % of which participating for the first time. The countries with the greatest number of professional visitors were the USA, Russia, the UK, India and Brazil.

The up-and-coming Milan EXPO 2015 is proving a major draw. The Lombardy region has devoted most of its exposition space to this event, which is expected to attract 20 million visitors, 8 million of which from abroad.

In order to meet the demands of the anticipated influx, the Region is launching Explora, an organization created with Expo 2015 Spa., which will be responsible for improving tourist facilities in the Lombardy territory.

BIT closes on the 15^th February 2014

 

Info: www.bit.fieramilano.it